Plan de mejoramiento para el cargo de guías turísticos en la empresa Pure! Colombia travel group, para la renovación de la certificación Tourcert

Abstract

In the following project, we present the proposal that aims to contribute to the continuous improvement of the company Pure! Travel group Colombia, in order to obtain the renewal of the Tourcert certification, taking into account that this international certification is one of the best letters of introduction for the company that operates trips in five Latin American countries. For the development of the project, theories on improvement plan, tourist guidance and tour guides were taken into account. The methodology used was descriptive research, which allowed us to investigate the internal processes of the company Pure! Colombia, with respect to the tourist guides who work there. Finally, a proposal for a structured process for the position of tourist guide was generated. For this standardization, a booklet was designed describing the process of hiring and training a guide. This academic activity was carried out with the support of Pure! Travel Group, which provided access to internal information on the processes for hiring a tour guide.