Propuesta de planeación estratégica en Distribuidora de aseo LA PERLA

Abstract

The purpose of this research work is to define a series of proposals that determine the direction of Distribuidora de aseo LA PERLA in the future, allowing it to be prepared for the market change, the demand that may arise and the entry of new competitors. All taking into account that it is done so that the company generates positioning in the market. The project requires for the development of an investigation of the literature about strategic planning, models and the development of investigations that resemble the present work. The contribution of research sources allows the necessary alignments to be followed for the final result and what you want to achieve. The development of the objectives allows to know how the company is constituted, in the first instance and thanks to a business diagnosis it is possible to know the way in which the company operates, in the second instance and by carrying out an internal and external analysis it is determined how this is positioned in the market and in front of its competitors and in third instance and thanks to the analysis of all the aforementioned information, it is possible to generate the long and short-term objectives and the strategies that the company must follow to achieve them.