Logística del comercio electrónico y su participación en la comercialización de artesanías colombianas

Abstract

This work focuses on a literature review process with emphasis on the diagnosis of e-commerce logistics and its impact on the growth of the commercialization of Colombian crafts. The research is developed from the description of the evolution of e-commerce, its importance and its implementation in Colombian MSMEs, as well as how the logistic development is seen from the point of view of the requirements to adopt these new technologies in order to create a competitive advantage in terms of logistics and distribution of these products. This research was carried out under the descriptive exploratory method with a qualitative approach, given that the method for obtaining the information is done through primary sources such as the interview and secondary sources such as databases, scientific articles, books, degree projects, institutional repositories and electronic media. From the review it was found that to develop an e-commerce platform, an eye-catching product portfolio must be created and strategic alliances with logistics and distribution companies need to be established. In addition to this, payment methods should be made easier and these methods should generate confidence and security for the client. Finally, the role of advertising and digital marketing is highlighted as this is a key component for success in e-commerce platforms.