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Una mirada sobre la internacionalización del sector cosmético y de aseo personal en Colombia Estudio de caso Belleza Express
The key objective of this work is the internationalization process that the company Belleza Express has made, its growth, potential to position itself in the global market, the exploration of new fields and how with the ...
Lecciones derivadas para la internacionalización de la empresa comapan a partir del caso de éxito del grupo nutresa
The objective of this article is derive lessons learned from Grupo Nutresa internationalization process for the Comapan company. To do this, a diagnosis of the Comapan company was made as for the story of the company, the ...