Buscar
Mostrando documentos 1-2 de 2
Estrategias de internacionalización de Mercado Libre
The central objective of the document is based on identifying the strategies used by Mercado Libre
for the internationalization of its electronic commerce model, to achieve this objective it is proposed
to contextualize ...
Lecciones derivadas para la internacionalización de la empresa comapan a partir del caso de éxito del grupo nutresa
The objective of this article is derive lessons learned from Grupo Nutresa internationalization process for the Comapan company. To do this, a diagnosis of the Comapan company was made as for the story of the company, the ...