Estrategias y planes para la empresa Comercializadora Llano Moreno S.A.S.

Abstract

The development of the research includes the theoretical and practical foundations focused on the exercise practical; a first investigative chapter which seeks to answer the question What strategies must be developed for the administrative and productive improvement of Comercializadora Llano Moreno SAS ?, through the structuring of a strategic plan applied to the organization and through the respective diagnostic analysis it is possible to establish the current conditions presented by the company, and project possible improvement options. The second chapter develops the disciplinary component that integrates each one of the areas of the organization such as the area of ​​markets, financial, human talent, logistics, etc. Using the tools acquired in class, a revision is made to each of the areas of the company Comercializadora Llano Moreno SAS, finding different flaws that significantly affect the growth and development of the organization, and do not allow be recognized and be competitive with other companies engaged in similar activities. Comercializadora Llano Moreno SAS, is a marketer of pineapple grown in the plains Orientals of Colombia, their offices are located in the neighborhood of the Bogota fairs. HE performs analysis in the company's process where opportunities for improvement are identified in the different processes that they develop. The diagnosis made shows that the different areas evaluated have shortcomings in different aspects, such as lack of training, ignorance of the processes, lack of market policies, advertising, among others.