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La influencia que tienen las acciones de Marketing Sensorial en la categoría de Café en el punto de venta del supermercado Colsubsidio de Calle 26 en Bogotá
Sensory marketing, originated in the 1950s through visual strategies and advertising messages, has evolved over time, integrating the five senses to create attractive environments at points of sale, prolong dwell time and ...
Estrategias para mejorar el posicionamiento de la Cooperativa Coolever para aumentar la cantidad de afiliaciones en las empresas convenio actuales
The Coolever Savings and Credit Cooperative is a solidarity economy organization that provides savings and credit services. It is open to the public which means that any natural or legal person can join unless they have a ...
Diseño de estrategias para el análisis del impacto de la marca Gallo Rosa en el cliente actual de la empresa AEI Arquitectura e Interiores S.A.S
The main objective of this work is to present the marketing strategies focused on the impact of the Gallo Rosa brand on the current clients of the company AEI SPACES, a company recognized in the market for the design and ...
Revisión de literatura: cambios en los hábitos de consumo de alimentos en épocas de crisis a causa del covid-19
The following document aims to review the literature on the changes in the food consumption habits of young people, as a result of the social and economic crisis caused by the Covid-19 pandemic. with a mixed approach and ...