Creación de una empresa procesadora y comercializadora de frutas exóticas deshidratadas para el segmento de mercado de consumidores de productos saludables

Abstract

The research seeks to define the characteristics, preferences, behaviors and trends of the consumer market segment of healthy products. Moreover, the approaches of a business plan for the processing and commercialization company of dehydrated fruits Exotic Fast S.A.S. In the methodological framework, a qualitative study is proposed that will make use of non-probabilistic and convenience tools that define the characteristics, the size of the market and its geographical location. The result of the study allows the company to determine market trends and generate strategies that position it in the customer. In addition, this business plan allows the company to draw up the organizational and financial policies that consolidate the company in the market.