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Estrategias para alcanzar la distribución numérica del 25% en la marca Don Maíz, en el canal tradicional, para el año 2021 en la distribuidora R&M
In 2017 Alpina decided to acquire the category of Arepas Don Maíz, with which it intends to diversify its portfolio. Currently, the company manufactures and markets five types of arepas:
• Arepas antioqueñas.
• Arepas ...
Establecimiento de estrategias de promoción y publicidad en la marca Anashi Market para la mejora de su posicionamiento
The document purpose is the development and approach of a business improvement plan in the specific case of producer healthy foods company Inovamarket S.A.S and its commercial brand Anashi Market. For this, a diagnostic ...
Plan de mercadeo para la empresa Servicios & Soluciones Informáticas
Technological products have been characterized by generating customer satisfaction, some becoming strictly necessary elements for the development of different daily activities in terms of students and employees, which is ...
Propuesta para el incremento de ingresos de los clientes actuales mediante el servicio de Inventarios para la empresa Alpopular S.A.
This improvement plan aims to increase the income of the Alpopular company by implementing B2B strategies with current clients and with a vision to become a core business unit of the company
Estrategias de reposicionamiento para la empresa Olímpica Electronics S.A.S.
This research project will show what positioning strategies will be implemented so that
the Olympic company Electronic S.A.S has greater visibility over its competition as well as being
able to improve its customer ...
Estrategias para generar el reconocimiento y captación de nuevos clientes para ZAFIC
This improvement plan has been drawn up in order to generate more positioning for Zafic, a Mosquera film festival dedicated to the development of events in the film world, with the performance of different activities in ...
Estrategias de captación y fidelización de clientes para la empresa Cárdenas Robledo Construcciones SAS
This work is based on designing and presenting an improvement plan for the company Cardenas Robledo Constructores SAS, which is a company dedicated to the construction sector where it has 33 years of experience in the ...
Estrategias de posicionamiento de marca para la empresa RAPIMERCAR en el sector de Fontibón (BOGOTA)
The purpose of this improvement plan is to generate the marketing strategies to be developed by the company Rapimerca, which has provided the supermarket service for 20 years in the Fontibón sector (Bogotá), in order to ...
Estrategias de comunicación de marketing para el incremento de donaciones del canal digital para Caballeros de la Virgen
The present work of degree consists of developing an improvement plan for the Knights of the Virgin Foundation through a working group made up of three students from the strategic marketing management specialization at ...
Estrategias de marketing para incrementar las ventas en la empresa Disproven SAS
The following research aims to propose marketing strategies to increase sales in the men's category of the company Disproven SAS, and additionally, due to the current situation of the covid-19, is proposed the opening of ...