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Plan estratégico del área comercial de Mercados el Ganador
This degree work focuses on highlighting the importance of marketing as a key element in the formulation of business growth and development strategies. In a highly competitive and constantly changing business environment, ...
Planteamiento estratégico de un ecosistema de e-commerce para la empresa Kodo Trade & Commerce
This work consists of an internship report developed in the company Kodo Trade & Commerce. This organization is dedicated to the marketing of promotional and advertising material, and its sales have been significantly ...
Plan de comunicación para el posicionamiento en redes sociales de la comunidad Hermanas Misioneras de Cristo Maestro
The Hermanas Misioneras de Cristo Maestro community is a non-profit organization that provides support to children, youth and mothers who live in poverty. provides support to children, young people and mothers who are heads ...
Uso del marketing digital en el sector gastronómico a partir del período de pandemia COVID-19 en el barrio Castilla, localizado en Bogotá, Colombia
The purpose of this research is to evaluate the use of digital marketing in the gastronomic sector of the Castilla neighborhood, located in Bogotá, Colombia, during the period of the Covid-19 pandemic. The aim is to identify ...
Creación de estrategia de Social Media para posicionar la Marca “alcarrito.com” como Marketplace en Colombia
This document records the development of an application-type research with a mixed approach, whose objective includes the creation of a social media strategy for the alcarrito.com brand, since it is a Marketplace, which ...
Marketing Sensorial: Influencia de la vista y el olfato en el comportamiento de compra de los clientes de panaderías tradicionales de la zona Ciudad Kennedy Central de la ciudad de Bogotá
This degree work has been carried out in order to implement and take advantage of strategies
and benefits provided by the senses with sensory elements, in this way, administrators of traditional
neighborhood bakeries ...
Implementación de un plan de social media para gesproquiro
The present work is focused on the use of a social media plan for Gesproquiro, an intermediary company between cosmetic surgeon - insurer and patient - cosmetic surgeon. To mitigate accident reports and access coverage to ...
Generar propuesta de sistema de información de marketing (SIM) para el manejo interno de estrategias comerciales en la agencia Kennedy de la Cooperativa Financiera CONFIAR.
This document reports on the process of design, development and systematization of the implementation experience of the Marketing Information System (MIS) for the internal management of commercial strategies in the Kennedy ...
La influencia que tienen las acciones de Marketing Sensorial en la categoría de Café en el punto de venta del supermercado Colsubsidio de Calle 26 en Bogotá
Sensory marketing, originated in the 1950s through visual strategies and advertising messages, has evolved over time, integrating the five senses to create attractive environments at points of sale, prolong dwell time and ...
Estrategias para mejorar el posicionamiento de la Cooperativa Coolever para aumentar la cantidad de afiliaciones en las empresas convenio actuales
The Coolever Savings and Credit Cooperative is a solidarity economy organization that provides savings and credit services. It is open to the public which means that any natural or legal person can join unless they have a ...