Diseño Conceptual de una estrategia Marketing Digital que se enfoque en las pymes de la UPZ 46 (Castilla-Villa Alsacia)

Abstract

This degree work arises from the idea of helping the PYMES of UPZ 46 to be more competitive and productive, since it was noted that as a result of the Covid-19 phenomenon, many of the PYMES presented too many problems since they sales decreased radically, the country's economy also had a decline since the GDP and different factors have affected it; leading many of the PYMES to disappear and to increase unemployment rates, where the distribution of the country's wealth was paralyzed by issues of confinement and pandemic. It was also noted that PYMES throughout history have flaws in terms of their competitiveness and productivity, especially the Digital Marketing strategy was created as a response to these problems, generating a business relationship of PYMES of UPZ 46 (Castilla - Villa Alsacia), where they are able to join forces to improve their distribution channels, customer loyalty and optimization of times since technology will be used as it is in this case a conceptual design of the Letoup APP. generate strategies such as events and APP promotions to attract new customers and retain them, PYMES will be able to control the order route.