Análisis de oportunidades para la comercialización de plantas medicinales y aromáticas

Abstract

This work seeks to identify potential markets to increase sales opportunities for producers of aromatic and medicinal plants, in order to take advantage of the National Green Business Plan. This research is divided into three chapters that will allow the breakdown of the information collected under sources of academic and governmental information. In the first instance, the characteristics of the national green business plan are drafted, since the classification belongs to the medicinal and aromatic plants, identifying the main producing departments and the relevant figures at the national level, following the same line structure with the international market, analyzing the exporting and importing countries with the relevant variables related to the growth of the market, the volumes they manage and main trading partners; Finally, the relevant variables are analyzed to choose the most suitable market as a destination for the exports of the product in question, this is done through a weighting matrix with the most relevant characteristics to establish a business in the destination country and the entry into the potential market.