Repositorio Institucional UniAgustiniana
El Repositorio Institucional de la UniAgustiniana administra, preserva y difunde en OPEN ACCESS los documentos académicos de la institución: tesis, trabajos finales de graduación, libros, artículos, resultados de investigación, trabajos docentes, etc. Actualmente está indexado en varios recolectores mundiales de metadatos OAI-PMH que incrementan su visibilidad y permiten la consulta y citación de sus contenidos en todo el planeta, garantizando de este modo el acceso ilimitado y continuo a nuestra producción académica/universitaria.
Recent Submissions
Acciones Destinadas a la Consolidación de Artistas Musicales en Colombia: Branding y Posicionamiento
Angela Enciso Rodríguez
The following scientific article analyzes the factors that determine the success of
musical artists in Colombia from the perspectives of branding and positioning during the
2024–2026 period. Its main objective is to understand how brand building and digital
marketing influence the recognition, positioning, and professional trajectories of established
artists in the country, offering guidance for emerging artists seeking opportunities in the
Colombian music market. The methodology employed is mixed, consisting of a nonexperimental, exploratory-comparative-descriptive study using multiple case studies. The
results highlight the creation of a strategic tool: Artist Positioning Index (API), a resource
that facilitates decision-making by integrating key variables for an artist’s positioning—
defined as reach, trend, recognition, engagement, and career trajectory—which not only
reflects the artist’s level of established status but also guides the development of
differentiated strategies to enhance their relevance in the music market.
The findings reveal that the success of musical artists in establishing themselves in
the Colombian industry stems from a multidimensional process, in which each artist can
excel in one or more of the proposed factors through strategic management, the use of digital
tools, and the ability to create distinctive experiences in a highly competitive music market
Desarrollo de una aplicación de escritorio para la gestión y control de productos para la empresa Trazos de Café.
Castellanos Duarte David Santiago; Rincon Torres Angie Tatiana; Mauricio Alonso Villalba
Proper inventory management, including user control, provides significant benefits for companies that require accurate monitoring and tracking. After conducting thorough research on the company, the decision was made to develop and design a desktop application focused on automating the processes of **"Trazos de Café"**, with the aim of improving inventory management, user control, customer management, and sales operations in a simpler and more efficient way.
This application is intended to reduce processing time and minimize errors by replacing manual procedures. It facilitates access to information through a user-friendly and functional interface. The system includes modules for user management, inventory control, and the registration and consultation of company information.
As a result, a successful optimization of time is expected across the company's processes, leading to better organization of information and improved overall control through the use of modern technological tools.
Política industrial y sofisticación exportadora en Japón (1950–1990): coordinación institucional como eje del desarrollo económico.
Salcedo Carvajal Bryan Camilo; Andrés Rocha Alfonso
The Japanese economy managed to implement a productive restructuring process thanks to its adequate bureaucratic coordination between the strategic planning of state entities such as MITI and the private interests of the domestic industry. This process was replicated by economies such as Singapore and Hong Kong. However, this model to this day opens the debate on economic development because currently contemporary globalization appears as a reality where a nation's successful integration into international markets has ceased to depend exclusively on the endowment of natural resources and has focused on its capacity for productive transformation and value-added generation. Thanks to its economic restructuring plan, Japan went from depending on primary goods such as steel and coal to transforming its productivity towards dynamic advantages that allowed it to sophisticate its export offerings.
Desarrollo de un sistema de monitoreo para la adquisición de datos sobre la calidad del agua
jeisson estiven carvajal alape; Edgar Fabian Rodriguez Veloza
Portable IoT system using ESP32 to measure pH, turbidity and temperature in pools, enabling data acquisition, CSV storage and Node-RED visualization. Low-cost, reliable and validated in real conditions.