2026-06-302026-06-302026-05-31https://repositorio.uniagustiniana.edu.co/handle/123456789/3571Este trabajo analiza la gestión comercial en una empresa de freight forwarding. Tras un diagnóstico organizacional y análisis DOFA, se identificó la necesidad de mejorar el manejo de información mediante un tablero en Power BI para optimizar el seguimiento de KPI y la toma de decisionesThis project analyzes commercial management in a freight forwarding company. Following an organizational diagnosis and SWOT analysis, a need was identified to improve information management through a Power BI dashboard to optimize KPI monitoring and decision-making.application/pdfspaAttribution-NonCommercial-ShareAlike 3.0 United Stateshttp://creativecommons.org/licenses/by-nc-sa/3.0/us/Inteligencia de Negocios (BI)Power BIGestión comercialIndicadores clave de desempeño (KPI)Logística internacionalFreight forwarding.info:eu-repo/semantics/articleinfo:eu-repo/semantics/openAccessBusiness Intelligence (BI)Power BICommercial ManagementKey Performance Indicators (KPIs)International LogisticsFreight Forwarding