Propuesta plan de mejora para el área comercial de la empresa Ro Ingeniería Ltda

Abstract

R.O Ingeniería Ltda. It is a company dedicated to the participation in different civil works; his career has allowed him to open an important step in the market and in his sector, however, his commercial management can still exploit even more; The foregoing is justified through the analysis of the company's participation in the different licenses in which the company has held to participate in a commercial area organization that has been strengthened throughout all the time. The design of the improvement proposal that is to be developed for RO Ingeniería Ltda., Define the restructuring of the commercial area with a view to improving the management of the company's resources to reach the level of sales higher than what is currently in place. that the company has a basic commercial process which should be professionalized and deepened; The above has been achieved through the application of the logical framework method in which a structured analysis of an improvement proposal is developed to arrive at the final decision that the company must be in the mention and thus the measures for the improvement of the activities in which it is failing and has not become a good economic development of the organization and growth in the construction sector.