Estrategias y tácticas promocionales para la línea shick simoniz en el canal minorista de la localidad de barrios unidos

Abstract

This is a grade project, promotional tactics for the Shick Simoniz line is a project of a degree research conducted in the locality on August 7 of the city of Bogotá, focused on the retail channel for air fresheners of the SHICK vehicles of the SIMONIZ company. An investigation in order to identify a series of failures of exhibition, marketing and loyalty of the company SIMONIZAR that is present in the retail channel; a long time of a project were identified strategies and very important and very defined tactics to achieve that the weaknesses were met and the responses become great strengths and great opportunities, not only for the sector but also for the general marketing of products for the Cleaning of cars and motorcycles at national level, also generating a positioning of the brand in the sector 7 of August and a follow-up of continuous loyalty with the client.