Diagnóstico de competitividad turística del municipio de Guaduas - Cundinamarca

Abstract

The objective of this work is to make a diagnostic of the tourist competitiveness of the municipality of Guaduas, because this municipality represents an important historical and cultural value for Colombia, this could become a successful destination in the tourist market. This work is done by adapting the model of Dwyer and Kim which provides the tools to develop the diagnosis of competitiveness, firstly, the current state of the municipality and the tourist potential is known, determining the generalities of the municipality through documentary study, where it synthesizes information of its development and what is the current state. In addition to this, an inventory of the attractions and providers of tourist services is developed. Subsequently, the tourism sector is analyzed and evaluated. This through the approved methodology for the elaboration of tourist inventories of the Ministry of Commerce, Industry and Tourism, which provides the criteria for the evaluation of quality according to the classification of attractiveness. In addition to this, tourists are surveyed, interviews with public entities of the municipality and interviews with providers of tourist services in order to have a more complete view of the real state of the municipality. Finally, a diagnosis is made where the level of competitiveness of tourism in the municipality of Guaduas is identified, by means of the analysis and evaluation of the main internal competitiveness criteria of the municipality, in order to propose strategies that can give an idea of how the destination could be better.