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Conceptos básicos de marketing
Due to the changes that are made in the environment, companies today face great challenges: political transformation, trade agreements, strategic alliances and technological changes, which affect competitiveness and the ...
Lógica simbólica con aplicaciones a problemas filosóficos contemporáneos
This course note pretends to serve as pedagogical support to the developent of the contents for the Logic II course. Particularly, the note have the purpose to accompany the student in the identification of the validity ...
Proyectando. Reflexiones y ejercicios para la construcción de proyectos de investigación
This text presents the conditions and the elements to take into acount to the basic design of academic research in undergraduate courses. It begins form the initial aspects of research (choice and marking out of the issue, ...
Comprender y producir textos: de la teoría a la práctica
This course notes is about the themes and exercises of application of the processes of learning of reading and writing in the course "Methods of Study". This course is mandatory of the students of the first semester of all ...
Apropiación de contenidos antropológicos mediante las estrategias pedagógicas de cine-foro y trabajo colaborativo. Parte 1
Anthropology is, in words of Conrad Phillop Kottard, "the stidy of the human species and their immediate ancestors [...] It is a science exceptionally comparative and holistic [...]" (2011, p. 5). Anthropology allow to us ...
Alternativas en el aula para enfrentarse a la realidad desde las teorías del conflicto social
The history of the mankind has been permeated by the developmen of different kinds of conflicts. In occasions, these conflics has ended by defining the course of action and the development plan of a nation. Actually, the ...
Sistemas de gestión de calidad para principiantes
Nowadays, quality management systems have got great importance in the organizations. Even if initially they where considered as a differentiating factor, actually they has becoming in a need to the companies in order to ...
Costeo y precio de venta de una habitación en el sector hotelero
This course note is theoric-practical; so, for its development, it is relevant that the reader take into account the hotel costs as some distintive mark of the traditional accounting, understanding that it is about an ...