Propuesta estratégica para el mejoramiento de la empresa Lácteos el Portillo Ltda.

Abstract

In the strategic plan for the continuous improvement of Lácteos El Portillo Ltda, several relevant issues are taken into account, such as the analysis and assessment of the company, which in summary is a producer and marketer of dairy products, with a 22 years experience in the market, which meets quality standards and is recognized by the food sector in the city of Bogotá, especially in the south For the analysis of the conditions of the company Lácteos El Portillo, a series of matrices are implemented, such as MMGO, SWOT analysis and others that are used as aids to have a broader view of reality, allowing the identification of possible aspects to improve in the company and likewise to investigate in a concrete way, what is the method to fulfill and develop all the internal and external processes as a business. Based on the diagnosis, objectives and actions are proposed to ensure that Lácteos El Portillo remains in force in the market as a solid and strong company in the face of competition. A series of objectives is complemented with actions, execution times, estimated costs and resources to use, seeking to execute the project in a real way with the consent of the legal representative, the management and the board of directors. Competing with quality and good processes, an effective work plan will be developed with the greatest possible objectivity for the success of this project and that of the company.