Plan estratégico de alianzas comerciales enfocadas en el servicio de Orusdata ofrecido por la Cámara de Comercio e Industria Colombo Chilena

Abstract

This document presents an improvement plan for the Orusdata platform, an outsourced service offered by the Cámara de Comercio e Industria Colombo Chilena (CCICC), with the intention of identifying chambers of commerce in four Latin American countries except the Caribbean, to be nominated for objectives of commercial proposals, which, if realized, will potentialize the scope of the platform. Initially, this process is carried out quantitative analysis of some indicators and their ratings, which were presented in 2020 by Heritage Foundation and the United Nations Economic Commission for Latin America and the Caribbean (UNECLAC). First, the chosen indicators are described and in turn the score of each country is presented, in order to finally determine the selection of four countries by their top rating (Bolivia, Costa Rica, Guatemala y Paraguay). Following the process, the focus is reduced to the distinction of chambers of commerce, presenting a brief description of the cameras, providing contact details and finally creating a possible business agenda.