Plan de Gestión, orientado hacia el mejoramiento del área comercial de Hydrabelt S.A.S.- Empresa de Suministros y Servicios Industriales

Abstract

The content of this work shows the development of a Management Plan oriented towards the improvement of the Commercial area of Hydrabelt S.A.S. The organization as such, is an importer of industrial products, which also provides advice and complementary services of assembly, installation, Hydrostatic and Hydraulic tests. The marketing model, structure two channels: Industry, to serve final customers, wholesalers industrial; and Commerce, dedicated to the retail or retail sector. Its problems lie essentially in the strategic management of the channels and the administration of their revenues, leading the company to a real crisis point. According to the research time, and mainly to the conditions and demands of management, headed by Mr. Jaime Zambrano Valencia, the “Academy” directed the development of a simple, flexible document and easily understood. That is why, the project was carried out in three stages: Diagnostic, formulation of strategies and implementation, finally presenting the Management Indicators as an mechanism evaluation, control and follow-up.