Plan de marketing digital para la Finca Campestre Rancho Alegre en la vereda Viena del municipio de Fusagasugá

Abstract

The applied project consists of a marketing plan for the Rancho Alegre Country Farm that seeks both to improve its positioning, growth in the market and a correct planning of commercial strategies, starting from the current position of the farm, a situational study is carried out. about the city of Fusagasugá - Vereda Viena and its tourist industry, in order to achieve greater results and thus improve the conditions of both external and internal clients, thus we can identify the different problems that the establishment currently has, the which helped us to develop a tourism marketing plan and thus define strategies to achieve the objectives proposed by the owner of the company, strategies and actions are also presented that allow solving the present problems, which avoid greater occupation and recognition of the company in order to identify that Finca Campestre Rancho Alegre has With great strengths such as being a tourist complex that offers its visitors absolute tranquility, a different environment, 100% natural, it has a restaurant service, various entertainment areas, among others, and thus achieve guest loyalty, greater recognition and visibility of the Finca Campestre.