Oportunidades del limón tahití en el mercado internacional

Abstract

This work shows the commercial opportunities that an unconventional product such as the Tahiti lemon, known as a citrus, has in the entire foreign field, where its production and harvest in a country like Colombia is analyzed, to the extent that it has a competitive advantage for the factors that are mentioned in Michael Porter's theory. For this, the elements to be taken into account to enter the market and be successful in the United States were identified, where the main competitor is Mexico, which is one of the largest exporters in the world. Concerning aspects of the growth of the demand for this product are analyzed, since it is wanted to show the effect that it can have both for farmers and companies, to the extent that they will obtain greater income and opportunities for its growth. On the other hand, the different markets that are leaders in import and export are shown, to observe the options that are available as a market and which one is more feasible to enter through a weighting matrix, in addition to knowing the standards that must be followed. into account for the entry of the product.