Propuesta para fortalecer la competitividad del durazno en Boyacá basado en el modelo Argentino

Abstract

Through this research, it was proposed to analyze the value chain of Argentina’s peach with the aim of strengthening the competitiveness of the boyacense peach and to identify possible diversification opportunities for the sector at the national and international levels. For the development of this research and to achieve the proposed objective, the characterization of the boyacense peach was carried out, as well as the description of the peach value chain of Argentina and Boyacá, this in order to identify the role of each link in the chains mentioned as primary production, industrial stage and agro-industry. The results of the investigation showed that the peach value chain in Boyacá presents problems in the primary and industrial stages of production that hinders its competitiveness in the domestic and international market. However, considering a possible solution, it is proposed to follow the Argentine model, which through strategic business alliances is consolidated internationally.