Competitividad de productos terminados e intermedios de las plantas aromáticas, medicinales, condimentarías y afines -PAMCA.

Abstract

The aromatic, medicinal and flavoring plants are of great importance at market level, since through these pharmaceutical, culinary, cosmetic, ornamental products are developed among others; Apart from that these can be obtained in various presentations such as oils, fresh, dehydrated and powdered. However, in Colombia the production of this type of plants is quite low in relation to the number of hectares in which it can be cultivated, which evidences the lack of use that is given to the subsector having so many opportunities at national and international level. Because of this, it is necessary to develop different strategies that allow generating greater progress and competitiveness of the subsector based on actions, policies and institutions that encourage its growth to generate better results. Therefore, for the postulation of these strategies in the present work, a qualitative approach investigation is carried out with a descriptive type of investigation to determine the prevailing conditions and the patterns of the object of study taking into account as theoretical reference the theory of systemic competitiveness of Klaus which emphasizes innovation and its application in all areas of the company as a key development factor based on the four levels of analysis (micro, meso, macro and goal).