Estrategias de Marketing para la empresa El Ferrocarril Ltda.

Abstract

The company EL FERROCARRIL LTDA, is a company that currently has twenty-five years dedicated to the collection of metal waste from Cold rolled, these are obtained from different companies that manufacture modular, metallic structures among others; They are collected and then sent to the final customer. Currently, EL FERROCARRIL LTDA does not have a presence on the Internet, nor with a corporate image, but it has not been concerned to show itself in the virtual network so that it has a greater presence in the market of the city of Bogotá and the Sabana Occident. For the execution of this project will implement the strategies of positioning, (broach, business cards, Web page, endowment, identity of brand), thus it is necessary to increase the recognition in the companies and in short term to have greater occupation generating more sales, in this way take advantage of the virtual means to show that EL FERROCARRIL LTDA has the ideal work team to develop the harvesting activity, in the long term to have more infrastructure, to generate employment, to acquire more suppliers and sell the material as the final customer requires it for their respective process of use.