Estudio sobre viabilidad comercial y lanzamiento al mercado de la esponja "sexy franz", producto de aseo personal dirigido a moteles y establecimientos similares de la ciudad de Bucaramanga - Colombia

Abstract

The word motel is the acronym for "motorist hotel", that is, a type of characteristic road accommodation, used mainly by travelers as an option to rest, recover energy and provision to continue with their trip; these sites usually have one or two floors and their rooms are entered through a long corridor from the reception directly or even from the parking lot. It is proper to say that its origin is associated with the great routes or roads that cross to the United States. However, these hotels are currently located, not only on the roads, but also within the cities, because the system has become very popular due to its intimate and discreet atmosphere. They have also spread throughout the world copying in part the model that has been seen so much in Hollywood cinema. However, motels have acquired another meaning in countries such as Colombia and in some others in Central and South America, in which they are distinguished as public establishments, located outside the urban centers, with independent entrances from the outside and with nearby garages that they allow a more private or reserved income, because they are often used for intimate encounters of couples (some of them extramarital), who for one reason or another want to remain anonymous or who want risky experiences, different from the conventional.