Una mirada sobre la internacionalización del sector cosmético y de aseo personal en Colombia Estudio de caso Belleza Express

Abstract

The key objective of this work is the internationalization process that the company Belleza Express has made, its growth, potential to position itself in the global market, the exploration of new fields and how with the globalization managed to venture into New markets,

Likewise, the research focuses on the analysis of the characteristics of the company, its strategies and the business model studied. As a first result it is identified that in fact, internationalization begins to be used by different companies in the cosmetic sector in Colombia. Therefore, this case study aims to describe the internationalization strategy used by the company Belleza Express, its commercial relations, economic growth and its performance in the cosmetic sector.