Estudio de viabilidad para la creación de una empresa dedicada a la producción de jeans personalizados

Abstract

The objective of this document is to determine the feasibility of creating a company dedicated to the production of personalized jeans. For which a market, technical, organizational, legal, marketing, financial, socioeconomic and environmental feasibility study was conducted, which allowed to identify the target population, the demand that the product would have, the requirements not only at the level of human talent but also of economic resources and infrastructure represented in the investment required for its execution, with the development of the work it was possible to identify the most suitable marketing strategies to raise awareness of the company and determine the impact that the project could generate in the environment . Finally, the financial evaluation was carried out which, together with the other elements, resulted in the feasibility of the project.