Propuesta de mejoramiento para la empresa Mantenimientos y Soluciones JJP SAS

Abstract

The central objective of the document is to determine the feasibility of the positioning of the company Mantenimientos y Soluciones JJP, in Cundinamarca. In order to carry out a complete investigation of the factors that can impact the process of improvement of the company, different studies were carried out through research and support matrices, such as the BCG matrix, the SWOT matrix and another important tool for the analysis of the macro and mega PESTEL environment, since not being taken into account, can hinder the planning and execution of the primary strategies described in the body of work. According to these tools, it was found that the company is in a position in which it can obtain greater participation and growth in the market than its competitors, due to its strengths and the opportunities that it has.