Buscar
Mostrando documentos 1-2 de 2
Planteamiento de una estrategia de e-commerce para la internacionalización de las empresas editoriales colombianas
Globalization raises new technological innovation as a marketing strategy thanks to download platforms and online visualization, especially for Colombian publishers, which seek to extend their potential cross-borders market ...
Lecciones derivadas para la internacionalización de la empresa comapan a partir del caso de éxito del grupo nutresa
The objective of this article is derive lessons learned from Grupo Nutresa internationalization process for the Comapan company. To do this, a diagnosis of the Comapan company was made as for the story of the company, the ...