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Análisis de las estrategias de internacionalización de las empresas de origen chino en Colombia y su efecto en el posicionamiento en el mercado. Caso Huawei y Lenovo.
China is today a driving force for large companies that have considered the link in their economy, drives innovation through research and development of new products that are in the hands of companies, due to globalization ...
Lecciones derivadas para la internacionalización de la empresa comapan a partir del caso de éxito del grupo nutresa
The objective of this article is derive lessons learned from Grupo Nutresa internationalization process for the Comapan company. To do this, a diagnosis of the Comapan company was made as for the story of the company, the ...