Oportunidad comercial de artesanías del Valle de Tenza en Alemania

Abstract

Initially it was realized an analysis of the representation of handicrafts in our country as well as in the municipality of Tenza, Boyacá, where it was evidenced how the Colombian handicraft market has gradually acquired great importance in international markets, since today it is identified as a sector that produces a variety of innovative and creative products, however, its production in terms of quantity is low. According to the above, the German market is analyzed, trying to know if it is a stable market, which allows the artisans to commercialize their products and in the same way to establish the export process towards it. In the approach of the analysis process it was resorted to the citation of the theory of economic integration, which seeks to propose a commercial opportunity for the Colombian artisanal sector through the use of the existing FTA between Colombia and the European Union. In order to characterize the sector, a fieldwork was carried out where a survey for the artisans of the revivir cooperative in the municipality of Tenza was used as a research tool, identifying and determining the main characteristics of artisans and their production process.