Estrategias y planes para la empresa Hecc Courrier Express

Abstract

In the present work of specialization of management of companies is analyzed to the company HECC COURRIER EXPRESS in which a diagnosis was made, examining the important aspects of the company guided by the different modules of the specialization and by proposal of the own company was decided work on the marketing department creation project which was completely structured since there are currently no plans or strategies focused on marketing in the company. In the structuring of the project that was planned by the marketing department, all the points of view are addressed, as well as the one of the company as well as that of the work group advised by qualified teachers, also important factors were taken into account for its development as the theoretical aspects, historical, while taking into account aspects of relevance to how they are costs, times, structure, etc. In order to understand in a clear and concise way all the processes and phases that the creation of the department deals with, trying to show times, responsible, data, norms, so that the company easily acquires and implements the plan of execution of the construction of the marketing department guide