Comercialización de banano empresa DIAZOR S.A.S

Abstract

Our project is focused on increasing sales in the company Diazor S.A.S, which has been commercializing fruits specifically Banana for twenty years. The project seeks to detect the shortcomings of sales in the months of low turnover and in addition to positioning the brand. We worked on the diagnosis of the current situation of the company to identify its strengths and opportunities as its weaknesses and threats, using the DOFA matrix as a tool. It was determined that they lacked technology and an area of marketing or organized marketing. A strategic marketing plan is created that seeks to couple the integrating components of the consumer, strategic communication, product and service development management, and marketing management. With these components the company will achieve its goal of Increase sales.