Propuesta de sensibilización para la prestación de servicios de alojamiento a musulmanes.

Abstract

This research was developed with the purpose of compiling as much information as possible related to the characteristics, way of life, preferences and customs of Muslims as hotel consumers. With this process it was possible to obtain authentic and recent information which allowed establishing the potential of this community in relation to its consumption of hotel services. According to this, the most influential and determinant fact in the current hotel industry in Bogotá Colombia were identified and this activity that allowed to structure the current research that makes a commitment to strengthening to the provision of housing services through knowledge and detailed analysis of the needs of this potential consumer.