La empresa audiovisual, un paso por el emprendimiento, la creatividad y la administración

Abstract

In the present study, the positioning of an audiovisual company is evaluated through an entertainment product in a local market such as Bogotá, through a series of interviews carried out to two of the most influential creative content producers in the country. The characteristics of administrative, creative type, the advantages and disadvantages of production are examined according to the contents of each company, be cinema, advertising or video clips. The analysis data suggest that each company has its own entrepreneurship career according to their needs and possibilities, presented the financial bases and the quality of the content created as reference items to be effective in penetrating the markets. Specific results of the analysis are proposed and validated as effective production routes for cultural and creative entrepreneurship.