Propuesta de promoción turística para el municipio de Sopó como destino de parapente

Abstract

The following tourism promotion proposal for the municipality of Sopó as a paragliding destination, seeks to position Sopó as an important paragliding destination in the department of Cundinamarca through a Promotional Plan that manages to increase the image of the municipality as the choice ideal for paragliding activity, and thus, potentialize its image as an important tourist destination in the department of Cundinamarca, the number of visitors and the income of itself. Therefore, a diagnosis of the paragliding activity is made both internally and externally in order to determine the behavior, and the different factors that directly or indirectly influence the activity, the positioning of the municipality and position of both the resident, the tourist and service providers of the municipality regarding the activity and their knowledge concerning it. On the other hand, the need to establish a defined customer profile of the paragliding activity is set, which is established through surveys which provide results both for the establishment of the profile and for the promotional tools that together, will make up the Promotional Plan. Based on all the information collected, the most appropriate promotional tools are determined, which along the surveys will make it possible to establish a Promotional Plan that will develop Sopó as a destination for paragliding. Finally, generating a proposal that can be implemented in the present and in the future, thus achieving Sopó as a tourist destination recognized by the paragliding activity.