Estrategias de internacionalización para MiPymes Bogotanas del barrio las ferias dedicadas al comercio textil a través del E-commerce

Abstract

This research about “Strategies of internationalization for Mipymes is dedicated to the textile trade through of e-commerce”, it was born from the necessity of searching new trades which can carry their products and not depend of the local trade. Small traders from the textile sector of the capital country receive incomes only from the local level sells, which leads to a decrease in the gaining of new customers, low inventory rotation and when there is off season the net incomes received by selling go down. The goal of the project is designing strategies for commercializing the products using the internet tools, because of lack of knowledge about new technologies, they have disadvantage compared to the big sector companies. The e-commerce has become in one of the principal tools that has allowed for overcoming geographic barrier for the realization business, for this reason it has necessary the searching of digital strategic variables that be appropriate for the textile sector in Colombia.