Plan de comunicación para el posicionamiento en redes sociales de la comunidad Hermanas Misioneras de Cristo Maestro

Abstract

The Hermanas Misioneras de Cristo Maestro community is a non-profit organization that provides support to children, youth and mothers who live in poverty. provides support to children, young people and mothers who are heads of households in multidimensional poverty multidimensional poverty, offering a comprehensive support plan (education, psychology, nutrition and evangelization). evangelization). The objective of this work is to develop a communication plan that will the community in social networks. An internal and external diagnosis was carried out with matrices such as SWOT (Strengths, Weaknesses, Opportunities, Opportunities, Strengths and Threats), PESTAL (Political, Economic, Social, Technological, Environmental and Legal) and MPC (Competitive Profile Matrix). these analyses included the creation of structured questionnaires to determine the current situation, which allowed us to the current situation, which allowed us to learn about the community's behavior and relate it to the matrices. the matrices. The type of sampling carried out was non-probabilistic by convenience, since the sample of the population was limited due to the sample of the population was limited by the availability of information. According to the needs of the community the needs of the community and the results of the analysis, the communication plan included the following points: benchmarking, inbound strategies, message creation, development of procedure manuals, publications schedule procedure manuals, publication schedule, action plan for the media. These strategies and tactics were applied in the community's social networks in the 2020 semester. II. The communication plan remains as a precedent for future research conducted by colleagues in their final semesters. by colleagues in their last semesters of study; through the standardization of procedures, it can be complemented with new can be complemented with new marketing actions that are applicable to this kind of organizations. organizations