Análisis del sector musical coreano y sus aportes en materia de desarrollo para el caso colombiano

Abstract

The purpose of this research is to analyse the music sector in Colombia and South Korea, looking for improvement strategies for the Colombian case. For this purpose, documentary research was used in which, by means of contributions from different authors and previous research, it was possible to identify those aspects that allow full development in the music industry sector in South Korea and those weak points that make it impossible for Colombia to grow in this area, as it is mentioned that this sector represents great opportunities for countries that wish to invest in it and positions it as a strategy to strengthen the country's brand abroad. This is why it is pertinent to study in depth a successful case such as South Korea, since through the music sector it has managed to position the country in the international public's sights and obtain growth in different economic sectors from a model based on Korean culture and artists.