Elaboración de estrategia de mercadeo para el posicionamiento la marca Candy de Clever Cosmetics SAS.

Abstract

Digital marketing is a market technique that allows an interactive relationship with the customer, for this reason it has been proposed to implement this strategy for the Candy brand of Clever Cosmetics SAS with the aim of improving the positioning of the brand in the market. The development of this proposal has contemplated the following aspects: Components focused on communication with the customer, for which we have developed the following activities that will lead to the implementation of the strategy, as follows: Hiring a Community Manager who will be in charge of managing the page and being in contact with customers. Buy the domain where the page will reside Pay the Home page rights Create the E-Commerce profile These activities are scheduled to be carried out during the month of January 2018 and it is expected to be ready for the launch of the page by the middle of February 2018. The income presented in the previous table is the result of the analysis made of the different variables that will influence the digital marketing strategy during the years 2018 to 2020, in this way the company has an increase of 10.4% increase in the units sold between 2019 and 2018 and of 4.9% in 2020 and 2019, the reason why the company expects to obtain this increase of 10.4% increase in units is due to the fact that 2019 will be the year of strategy consolidation.