Plan de Marketing Digital para Las Redes Sociales (Facebook, Instagram, LinkedIn) en el Sector de Servicios, para la Empresa ASC Consultores

Abstract

The Digital marketing is a fundamental part for any company that wants to position itself in the market and reach its target audience. In the case of social networks, they have become an essential channel for any strategy due to the large number of users who use them daily. Regarding the service sector, it is important to take into account that digital marketing for this type of company focuses on promoting the services offered, building trust and customer loyalty. In this sense, the digital marketing plan for social networks must include the following actions: It is essential to know who the strategy is aimed at in order to create relevant content adapted to their needs and preferences. Selection of the right social networks: not all social networks are suitable for all companies, so you must choose those that are most effective for the target audience and the objectives of the company. In the case of ASC Consultores, Facebook, Instagram and LinkedIn are suitable social networks to reach their target audience. Attractive and relevant content: content was generated that caught the attention of the target audience and that is aligned with the services offered by ASC Consultores. It is important that the contents are varied and that they include information on the services offered, success stories, and relevant news from the sector. Constant publication of content: the frequency of publication of Digital Strategies will depend on the chosen social network and the target audience. Different promotional tools were used on social networks to increase the reach of the content and reach a wider audience. Interaction with users: questions and comments from users were answered to build trust and loyalty. Measurement of results: the results of the digital marketing strategy were measured to know its effectiveness and to be able to adjust it if necessary. In short, the digital marketing plan for social networks in the services sector for the company ASC Consultores included the definition of the target audience, the selection of the appropriate social networks, the creation of attractive and relevant content, the constant publication of content, content promotion, interaction with users and measurement of results.