Marketing para una empresa de asesorías contables y tributarias

Abstract

This project has as objective the use of the basic knowledge of marketing through the design of a strategic plan of marketing for M&R integral solutions Company, which is dedicated to the presentation of accounting and tax services and asesories. To achieve this goal, it is necessary to undertake a path of all the current marketing context it starts with the strategic addressing of the company, then the analysis of the marketing situation, and the micro and macro environment. Also, the identification of the strengths, opportunities, threats and weaknesses of the company. Thus, through a market research it is possible to measure the characteristics of the customers, perform the segmentation of the market, and create strategies for an effective positioning Finally, the proposal was designed through strategies and necessary tools for the achievement of the Company’s objectives.