Estrategias comerciales para generar exportaciones activas a México de jeans colombiano

Abstract

The objective of the following work is to identify trade strategies that allow the improvement of exports of Colombian type jeans to Mexico. The work was developed following the new theory of international trade where intra-industrial trade is understood based on the exchange of products from two countries that have similar industries but are able to complement each other. Throughout the work it is evident that Colombia has opportunities in the Mexican market due to the high degree of acceptance of its products, which stand out for their differential factors such as quality, price and design. Two strategies are proposed, indirect export with intermediary, based on alliances between companies, where they can carry out the marketing of products with their own brand, and a second cooperation strategy, where the players are SMEs and through this grouping can obtain recognition and greater possibilities to market the products.