Estrategia de internacionalización para la industria cultural artesanal colombiana: caso doubble six.

Abstract

The study of case of the Colombian company Doubble Six, allows to reaffirm the importance of the Cultural Industries as promoters of the Latin-American economy, and especially the Colombian one, but to be able to extend the participation of the subsector of the Craftworked Industry could identify the strategy of internationalization of the Uppsala Model to increase the usefulness and the international market share, and as a whole to the cultural undertaking tools there would increase the value of the innovation of the products of the sector, and especially of the company; what in turn allowed to give him an added value still bigger than the productive transformation that generates this sector, and since the company shows Doubble Six.