Las redes sociales como estrategia competitiva en las empresas del siglo XXI

Abstract

The general objective of this document was to analyze whether social media can be possible competitive strategies for companies in the 21st century by using an approach of qualitative characteristics supported by a matrix document review method. The Inquiry of sources allows us to highlight how Web 2.0 and especially social media can ensure that relevant changes are managed in most aspects that govern society current. Being part of it, the organizations that operate in the present century cannot be alien or reluctant to the evolution of online services, since every day more companies decide to adopt this type of models as strategies that help improve their positioning within the sector, either by increasing sales thanks to the advertising generated in this type of media, or by expanding its market to a level digital thanks to the various options that these types of platforms provide, taking advantage of to the maximum of all its capabilities in topics such as communication, promotion and generation of shared knowledge.